Addressing Stigma in Screening and Diagnostic Delay for Cervical Cancer

This study aims to 1) implement a culturally and contextually rooted innovative multifoci,
social marketing intervention involving societal focused media campaign elements to break
down the barriers and facilitate timely and appropriate screening practices for cervical
cancer; 2) measure cervical cancer stigma from a culturally relevant theoretical and
conceptual framework; and 3) assess the influence of stigma on hindering seeking the PAP
test. Further, this is an international study that will bring together a multi-disciplinary
investigatory team, community advocates and State health agencies to deliver a social
marketing intervention in Southern California (the Inland Empire region specifically) and
Trinidad and Tobago.