The Effect of Time-Slot Scheduling on Flu Vaccination Rates
| Status: | Completed |
|---|---|
| Conditions: | Influenza |
| Therapuetic Areas: | Immunology / Infectious Diseases |
| Healthy: | No |
| Age Range: | 18 - Any |
| Updated: | 4/2/2016 |
| Start Date: | September 2010 |
| End Date: | April 2011 |
| Contact: | Katherine L Milkman, Ph.D. |
| Email: | kmilkman@wharton.upenn.edu |
| Phone: | 215-573-9646 |
Effect of Time-Slot Scheduling on Flu Vaccination Rates
The goal of this project is to see if encouraging an individual to privately choose in
advance a narrow time window in which to obtain a flu vaccination shot affects the
likelihood that he or she will become vaccinated.
advance a narrow time window in which to obtain a flu vaccination shot affects the
likelihood that he or she will become vaccinated.
Influenza causes 36,000 U.S. deaths per year, but influenza immunization rates average just
28%. Behavioral "nudges" may increase the effectiveness of immunization reminder mailers at
little or no added cost. Past psychology research has demonstrated that prompting people to
form an implementation plan of the form, "When situation x arises, I will implement response
y," increases attainment of desired goals because the desired behavior is linked to a
concrete future moment. We study whether adding a planning prompt to a vaccination reminder
mailer increases immunization rates.
28%. Behavioral "nudges" may increase the effectiveness of immunization reminder mailers at
little or no added cost. Past psychology research has demonstrated that prompting people to
form an implementation plan of the form, "When situation x arises, I will implement response
y," increases attainment of desired goals because the desired behavior is linked to a
concrete future moment. We study whether adding a planning prompt to a vaccination reminder
mailer increases immunization rates.
Inclusion Criteria:
- seasonal influenza vaccine indications according to the CDC
- employees of partner corporations executing study
Exclusion Criteria:
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