Addressing Attitudes to Improve Use of Protective Headwear in Older Adults

The goal of this phase of the project is to identify the elements of the Theory of Planned
Behavior (TPB) that should be targeted to provide the most influence on older adults'
behavior (or other stakeholders) to purchase and wear protective headwear. The investigators
also intend to determine the format of communication (social marketing/academic detailing)
that is most influential for different key stakeholder groups. The TPB has been useful in
understanding behavior change related to exercise and adaptive equipment use (such as grab
bars, canes, hip protectors); in understanding how a person's attitudes, subjective/social
norms and perceived behavioral control inform the development of intention that leads to
behavior change.