Study of the Diffusion of a Smoking Cessation Application Through an Online Network
| Status: | Completed |
|---|---|
| Conditions: | Smoking Cessation |
| Therapuetic Areas: | Pulmonary / Respiratory Diseases |
| Healthy: | No |
| Age Range: | 18 - Any |
| Updated: | 4/21/2016 |
| Start Date: | December 2012 |
| End Date: | October 2014 |
Online Social Networks for Dissemination of Smoking Cessation Interventions
Effective evidence-based interventions exist for smoking cessation delivered over the
Internet, but consumer acceptance and adherence remains low. Scalable and efficient
mechanisms to disseminate these interventions online are needed, and existing online social
networks provide a potential mechanism. This is a proposal for a randomized, factorial trial
of the dissemination of an evidence-based intervention through the massive Facebook social
network, with the goal of determining intervention characteristics that drive viral spread.
Internet, but consumer acceptance and adherence remains low. Scalable and efficient
mechanisms to disseminate these interventions online are needed, and existing online social
networks provide a potential mechanism. This is a proposal for a randomized, factorial trial
of the dissemination of an evidence-based intervention through the massive Facebook social
network, with the goal of determining intervention characteristics that drive viral spread.
Inclusion Criteria:
- Facebook user
- Age 18 years or older
- Entered UbiQUITous Facebook Application
- Confirms smoker status
- U.S. resident
Exclusion Criteria:
- Non-smoker
- Under 18 years old
- Non-U.S. resident
- Non-Facebook advertisement point of entry
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