Fast Food Photo Study



Status:Completed
Conditions:Obesity Weight Loss
Therapuetic Areas:Endocrinology
Healthy:No
Age Range:18 - Any
Updated:4/21/2016
Start Date:November 2014
End Date:August 2015

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What's Wrong With This Photo? Fast Food Literacy Study

The investigators aim to discover if people of different demographic levels are more or less
attentive to changes in calorie information vs. changes in price information on a restaurant
menu. The investigators will record whether the calorie/price change was noticed or not, as
well as how quickly the calorie/price change was noticed, depending on condition and
individual differences.

Participants complete a short study regarding their ability to detect "mistakes" in a
printed version of a fast food restaurant menu. We ask participants to identify the
differences between the menu board and a typical menu board at that location. Individuals
list the differences that they find and have a chance to win a prize if they identify the
most mistakes among participants recruited that day. The differences created will remain
constant (e.g., featuring Pepsi products instead of the typical Coca-Cola offerings,
including items from other restaurants on the menu), including changes to calorie labels and
price labels. Additionally, we recruit participants in a variety of locations to test for
differences between demographics (e.g., income groups, education levels, and BMI levels).

Inclusion Criteria:

- Age 18 or older

- Speaks English

- Willing to complete both task and follow-up survey

Exclusion Criteria:
We found this trial at
2
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Pittsburgh, Pennsylvania 15213
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Pittsburgh, PA
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Pittsburgh, Pennsylvania 15212
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Pittsburgh, PA
Click here to add this to my saved trials