Fresh Start Experiment
| Status: | Completed |
|---|---|
| Conditions: | High Blood Pressure (Hypertension) |
| Therapuetic Areas: | Cardiology / Vascular Diseases |
| Healthy: | No |
| Age Range: | 18 - Any |
| Updated: | 5/4/2017 |
| Start Date: | April 2015 |
| End Date: | October 2015 |
The investigators are proposing an experiment to help Humana investigate when to launch
programs or send messages that are designed to improve customers' engagement. The
investigators' past research has shown that certain life events and calendar events (e.g., a
job change, a birthday, a holiday, Monday) feel like a "fresh start" to people and have the
potential to motivate them to begin pursuing their health goals (e.g., exercising, starting
a diet, quitting smoking).
programs or send messages that are designed to improve customers' engagement. The
investigators' past research has shown that certain life events and calendar events (e.g., a
job change, a birthday, a holiday, Monday) feel like a "fresh start" to people and have the
potential to motivate them to begin pursuing their health goals (e.g., exercising, starting
a diet, quitting smoking).
The investigators are proposing an experiment to help Humana investigate when to launch
programs or send messages that are designed to improve customers' engagement. The
investigators' past research has shown that certain life events and calendar events (e.g., a
job change, a birthday, a holiday, Monday) feel like a "fresh start" to people and have the
potential to motivate them to begin pursuing their health goals (e.g., exercising, starting
a diet, quitting smoking). In this experiment, the investigators will test (a) whether
Humana can increase the effectiveness of its messages by sending them to customers around
fresh starts moments and (b) whether highlighting a recent fresh start event in Humana's
messages can further increase customer engagement.
programs or send messages that are designed to improve customers' engagement. The
investigators' past research has shown that certain life events and calendar events (e.g., a
job change, a birthday, a holiday, Monday) feel like a "fresh start" to people and have the
potential to motivate them to begin pursuing their health goals (e.g., exercising, starting
a diet, quitting smoking). In this experiment, the investigators will test (a) whether
Humana can increase the effectiveness of its messages by sending them to customers around
fresh starts moments and (b) whether highlighting a recent fresh start event in Humana's
messages can further increase customer engagement.
Inclusion Criteria:
- customers of our insurance company partner
Exclusion Criteria:
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