Supporting Baby Behavior Through Pediatric Offices

The primary objective of this project is to evaluate the impact on infant growth and
infant-feeding practices of a low-cost series of video trainings and tools targeted to
medical staff and designed to support ongoing Baby Behavior education of WIC participants.
The intervention, currently used in all California WIC agencies, teaches caregivers to
recognize and understand healthy infant behaviors such as the range of infant cues and common
patterns for sleep and crying. This project will also evaluate the acceptance, knowledge
transfer, and use of the tools by health care providers and medical staff. It is expected
that trained staff will be prepared to share Baby Behavior messages with their patients and
that the information will be delivered quickly and easily during well-baby visits.

Inclusion Criteria:

- Will attend a participating pediatric clinic for her well-baby visits

- Primiparous, singleton pregnancy

- Currently enrolled in WIC

- At least 18 years of age

- Speaks and reads English or Spanish

- Has a telephone and access to the internet

- Plans to stay in the area for 6 months after birth of infant

- Abstained from smoking during pregnancy

Exclusion criteria:

- Gave birth before 37 weeks gestation

- She and/or her infant has health condition(s) or known health risks that
contraindicate breastfeeding

- She and/or her infant has health condition(s) or known health risks that impact infant
growth and development