Strong Hearts: Rural CVD Prevention

There are notable cardiovascular disease (CVD) disparities among people living in rural
settings, particularly medically underserved rural areas. Complex factors such as
socioeconomic disadvantage, social and cultural dynamics, geographic distances/barriers, and
limited access to healthcare, healthy foods, and/or physical activity opportunities
contribute to the issue. The objective of Strong Hearts, Healthy Communities (SHHC) is to
reduce rural CVD disparities through civic engagement and implementation of a community-based
intervention in 16 underserved rural towns. In Montana, SHHC builds upon a long-standing
collaboration with National Institute of Food and Agriculture cooperative extension
educators, who will implement the project. SHHC in New York will work with a health care
system to implement the project. There is limited knowledge about how programs and services
can move beyond commonly used individual-level approaches—which have limitations in terms of
cost, impact, reach, and sustainability—to effectively reduce rural CVD health disparities
using an integrated, multi-level, community-engaged approach. The objective of Strong Hearts,
Healthy Communities (SHHC) is to address this gap in knowledge and practice by working with
residents, practitioners, health educators, local leadership, and other stakeholders in 16
medically underserved rural towns to develop and test a comprehensive program designed to: a)
improve diet and physical activity behaviors, b) promote local built environment resources,
and c) shift social norms about active living and healthy eating through civic engagement,
capacity building, and community-based programming.

FORMATIVE RESEARCH (STAGE1: Completed) The investigators conducted community audits, focus
groups, and key informant interviews with members of the above key groups to gather in-depth
data about a number of topics related to CVD awareness and risk factors. These topics
included: economic, healthcare, and social/cultural factors, as well as, barriers and
facilitators to healthy eating and active living. The community audit and qualitative data
gathered during the formative research, as well as, feedback from extension educators and the
National Advisory Board has informed and been incorporated in the development and refinement
of the SHHC curriculum.

RANDOMIZED CONTROLLED INTERVENTION (STAGE 2) In the second phase of the project, the
investigators will evaluate the efficacy of the SHHC curriculum in a 24-week community based
randomized controlled intervention trial. The investigators will compare changes in
CVD-related anthropometric, physiologic, behavioral, and psychosocial parameters between
subjects in 8 intervention and 8 control communities. In addition, the investigators will
evaluate changes in behavior, attitudes, and knowledge among SHHC intervention subjects'
"social network".

Inclusion Criteria:

- Not currently physically active

- BMI greater than or equal to 25

- Blood pressure is less than 160/100 mm Hg

- Heart rate is between 60-100 bpm

- English-speaking

- Able and willing to obtain physician's approval to participate in either intervention

- Willing to participate in assessment activities

- Willing to make a firm commitment to participate in either intervention

Exclusion Criteria:

- Currently physically active

- Body Mass Index less than 25

- Untreated hypertension

- Heart rate lower than 60 or higher than 100 bpm

- Non-English speaking

- Not able or willing to obtain physician's approval to participate

- Not interested or willing to participate in assessment activities

- Not able or willing to make a firm commitment to participate in either intervention