Center for Disease Control (CDC) Fax to Quit/Academic Detailing Grant

The purpose of this study is to evaluate Fax to Quit (F2Q) - a strategy that links state
quitlines to health care delivery systems. FQ capitalizes upon the healthcare visit as an
opportunity for intervention, consistent with the finding that approximately 70% of smokers
visit a primary care physician each year. Successful integration of quitlines into
healthcare delivery will transform regular healthcare visits into easily implemented,
cost-beneficial avenues via which smokers all across America will be routinely inducted into
effective cessation intervention. F2Q will be evaluated as follows:

1. Does F2Q increase contacts and "quality contacts," between the quitline and patients
who smoke and receive health care at a participating clinic? A "quality contact" is
defined as a quitline referral that results in the individual enrolling in the quitline
counseling services. This aim will be assessed by measuring the rates of quitline
referrals in 49 clinics before and after F2Q has been implemented.

2. Are contact rates and enrollment rates of F2Q increased by "Enhanced Academic
Detailing" at clinic sites (with enhanced academic detailing comprising ongoing
training/technical assistance as well as performance feedback)?

3. What are the features of the Fax to Quit (F2Q) and Fax to Quit plus Enhanced Academic
Detailing (F2Q + EAD) interventions that key clinic personnel found helpful and easy to
implement, as well as features that were unhelpful and difficult? This information will
be gathered in qualitative assessments that also will identify clinic strategies and
organizational features that facilitated successful implementation.

4. What are the incremental costs of instating and sustaining F2Q and F2Q + EAD and how do
these costs compare to other quitline promotional strategies (e.g., paid media,
medication give-away programs)?