Project Amaze - Social Media Alcohol Intervention
| Status: | Recruiting |
|---|---|
| Conditions: | Psychiatric |
| Therapuetic Areas: | Psychiatry / Psychology |
| Healthy: | No |
| Age Range: | 16 - 24 |
| Updated: | 1/7/2017 |
| Start Date: | January 2017 |
| End Date: | June 2020 |
| Contact: | Diane Schneeberger, MSW |
| Email: | dmschne@med.umich.edu |
| Phone: | (734) 615-4479 |
Social Media Interventions to Reduce Alcohol Use Among Youth
Social media provides frequent interaction with online social networks, increasing exposure
to peer influences, which could affect alcohol use in negative or positive ways. The
proposed study will recruit adolescents and emerging adults using social media ads, and
conduct online screening, enrolling 850 risky drinkers in a randomized controlled trial
comparing three conditions: 8-week Social Media Intervention + Incentives, 8-week Social
Media Intervention Only, and an e-news attention control condition. These innovative design
features will provide the critical next step in harnessing social media to reduce alcohol
misuse, which could have enormous public health impact by altering the alcohol use
trajectories of youth.
to peer influences, which could affect alcohol use in negative or positive ways. The
proposed study will recruit adolescents and emerging adults using social media ads, and
conduct online screening, enrolling 850 risky drinkers in a randomized controlled trial
comparing three conditions: 8-week Social Media Intervention + Incentives, 8-week Social
Media Intervention Only, and an e-news attention control condition. These innovative design
features will provide the critical next step in harnessing social media to reduce alcohol
misuse, which could have enormous public health impact by altering the alcohol use
trajectories of youth.
The proposed study will recruit adolescents and emerging adults (ages 16-24) using social
media ads and conduct online screening, enrolling 850 risky drinkers (i.e., using AUDIT-C
screener) in a randomized controlled trial (RCT) comparing three conditions: 1) Social Media
Intervention + Incentives (n=300), 2) Social Media Intervention Only (n=300), and 3)
Attention Control E-News condition (n=250), with post baseline follow-up assessments at 3,
6, and 12 months. Interventions will include access for 8 weeks to unique, secret group
pages facilitated by e-coaches (supervised by therapists), with dynamic content emphasizing
reducing alcohol use/misuse as well as concomitant risk behaviors (other drug use based on
co-ingestion and common motives for use).
media ads and conduct online screening, enrolling 850 risky drinkers (i.e., using AUDIT-C
screener) in a randomized controlled trial (RCT) comparing three conditions: 1) Social Media
Intervention + Incentives (n=300), 2) Social Media Intervention Only (n=300), and 3)
Attention Control E-News condition (n=250), with post baseline follow-up assessments at 3,
6, and 12 months. Interventions will include access for 8 weeks to unique, secret group
pages facilitated by e-coaches (supervised by therapists), with dynamic content emphasizing
reducing alcohol use/misuse as well as concomitant risk behaviors (other drug use based on
co-ingestion and common motives for use).
Inclusion Criteria:
Individuals will be eligible to participate if they are between the ages of 16 and 24
years and they have a Facebook account. Additionally, individuals will be eligible if
they:
- Have a Past 3-month AUDIT-C score (see below) indicating that they meet criteria for
at-risk drinking/alcohol misuse.
- ages 16-17: >3 females and >4 males
- ages 18-24: >4 females and >5 males
Exclusion Criteria:
- do not live in an area that the study is currently seeking participants from (i.e.-
zip code not in area of active recruitment).
- under 16 years of age or over 24 years of age
- not Facebook account holder
- inability to give informed, voluntary consent
We found this trial at
1
site
500 S State St
Ann Arbor, Michigan 48109
Ann Arbor, Michigan 48109
(734) 764-1817
Principal Investigator: Maureen A Walton, MPH, Ph.D.
Phone: 734-615-4479
University of Michigan The University of Michigan was founded in 1817 as one of the...
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