Cconsumer Perspective and Understanding of the Term "Milk"
| Status: | Active, not recruiting |
|---|---|
| Conditions: | Healthy Studies |
| Therapuetic Areas: | Other |
| Healthy: | No |
| Age Range: | 18 - Any |
| Updated: | 11/16/2018 |
| Start Date: | July 24, 2018 |
| End Date: | October 24, 2019 |
A Pilot Study Investigating Consumer Perspective and Understanding of the Term "Milk"
The objectives of this study are:
1. To determine the consumption behaviors of dairy and non-dairy milks across a diverse
demographic.
2. To determine the purchasing behaviors of dairy and non-dairy milks across a diverse
demographic.
3. To determine the variation in medical history and health conditions amongst consumers of
dairy milk and non-dairy milk alternatives.
4. To assess the general knowledge and awareness of health associated with dairy milk and
non-dairy milk alternatives.
1. To determine the consumption behaviors of dairy and non-dairy milks across a diverse
demographic.
2. To determine the purchasing behaviors of dairy and non-dairy milks across a diverse
demographic.
3. To determine the variation in medical history and health conditions amongst consumers of
dairy milk and non-dairy milk alternatives.
4. To assess the general knowledge and awareness of health associated with dairy milk and
non-dairy milk alternatives.
This study is an observational, cross-sectional trial design focused on obtaining information
about consumer understanding and perception of the term "milk" and how they affect consumer
choice.
A planned sample size of 50 will be enrolled into the study. This study will require one
initial screening visit and 1 Study Day. This study will take approximately 2 to 2 ½ hours
per subject to complete.
The initial screening visit will provide subject with the informed consent document and
determine subject eligibility through anthropometric measurements, vital signs, and
completion of an eating habits questionnaire.
If willing and eligible to participate, subjects will be invited to participate in the study
for 1 Study Day that participants can choose to continue on to after the Screening visit.
Subject will arrive at the center in fasted for at least 2 hours or longer. During the Study
Day, each participant will be asked to participate in two activities. In the first activity,
participants will be presented with eight differently-labeled milk cartons, each accompanied
by a fixed price label, and asked to answer questions regarding consumption. In the second
activity, participants will be presented with the same setup from the first activity,
however, the price labels for each product is varied according to real market prices for each
product. In this activity, participants will be asked to answer questions regarding
purchasing. Following these two activities, participants will then be asked to answer a
questionnaire on consumer choice for dairy and non-dairy milk.
about consumer understanding and perception of the term "milk" and how they affect consumer
choice.
A planned sample size of 50 will be enrolled into the study. This study will require one
initial screening visit and 1 Study Day. This study will take approximately 2 to 2 ½ hours
per subject to complete.
The initial screening visit will provide subject with the informed consent document and
determine subject eligibility through anthropometric measurements, vital signs, and
completion of an eating habits questionnaire.
If willing and eligible to participate, subjects will be invited to participate in the study
for 1 Study Day that participants can choose to continue on to after the Screening visit.
Subject will arrive at the center in fasted for at least 2 hours or longer. During the Study
Day, each participant will be asked to participate in two activities. In the first activity,
participants will be presented with eight differently-labeled milk cartons, each accompanied
by a fixed price label, and asked to answer questions regarding consumption. In the second
activity, participants will be presented with the same setup from the first activity,
however, the price labels for each product is varied according to real market prices for each
product. In this activity, participants will be asked to answer questions regarding
purchasing. Following these two activities, participants will then be asked to answer a
questionnaire on consumer choice for dairy and non-dairy milk.
Inclusion Criteria:
- Able to provide informed consent and comply with procedures
Exclusion Criteria:
- Under 18 years old
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